In Morocco, craft is everywhere — underfoot in a woven rug, overhead in a pierced-brass lantern, across every wall in a skin of cut-tile mosaic. And at the heart of it is cloth.
✨ Fun fact: The famous Beni Ourain rugs of the Atlas Mountains were originally woven by Berber women not to sell, but to keep their own families warm through the mountain winters — floor, bedding and blanket in a single thick cloth.
Berber rugs — the weaving of the Atlas
Morocco’s greatest textile art is its rug, and it is woven — by hand, by women — high in the Atlas Mountains. The creamy, diamond-patterned Beni Ourain, in the undyed ivory and dark brown of the local sheep, grew out of the cold: a deep-piled rug made for warmth, its spare geometry developed far from the arabesques of the cities. The Azilal rugs of the High Atlas are brighter, traditionally woven by the matriarch of a family and passed from mother to daughter; the Boucherouite is a riot of colour cut from recycled rags; and the flat hanbel kilims are lighter summer weaves.
What we love is that each rug is a woven diary. The weaver sets down her own symbols — for protection, for fertility, for the evil eye, for the journey of a life — so that the cloth is also a text. And much of it is dowry work: a Berber bride is wrapped for her wedding in the handira, a cape of wool sewn with hundreds of small sequins that catch the light. A woman’s own hands, once again, weaving the cloth that carries her out of her mother’s house — as they do from Turkmenistan to Banaras.
Zellij — mosaic in cut tile
The dazzling geometric tilework of Morocco is zellij: small pieces of glazed terracotta, each chipped to shape by hand by a master called a maalem, then fitted face-down into intricate star-and-polygon patterns. It covers fountains, floors and whole walls — a mathematics of pattern worked entirely by eye, and, being an Islamic art, endlessly repeating rather than picturing anything.
That eight- and sixteen-pointed star is not Morocco’s alone. It runs right across the Islamic world — into the tilework of Persia, the jali screens of Mughal India, and, carried by the Moors, into the azulejos of Spain, whose very name shares a root with zellij. A single geometry, understood from Marrakesh to Isfahan.
Fez — the craft city, and its cloth
Fez is the craft heart of Morocco. In its medieval golden age the medina held over a hundred dye-workers and countless embroidery workshops, and much of that survives. Its leather is legendary: in the ancient Chouara tannery, hides are still cured and dyed in stone vats of colour much as they were centuries ago.

But Fez is also a cloth city. It is famous for its silk passementerie — the hand-worked braid, cords and knotted buttons (sfifa and aqad) that trim a Moroccan robe — and for the fine blue-on-white embroidery known as terz de Fès. This is the same world as our own gota and zari trims: the art of finishing a garment with worked thread.
The caftan
Closest of all to us is the Moroccan caftan. A long, flowing robe — often of silk brocade, embroidered with gold thread and closed with hand-knotted silk buttons — it is the dress of celebration, and the layered wedding version, the takchita, is a bride’s crowning garment. A brocade robe sewn with gold for a wedding is an idea a Banaras weaver knows in the bone; and the word caftan itself, Persian in origin, is one Morocco shares with the Ottomans, the Persians and the Mughal court of India.
Where to see it
- Dar Batha Museum, Fez — Moroccan textiles, embroidery and ceramics in a former palace.
- Ben Youssef Madrasa and the Bahia Palace, Marrakesh — for zellij and carved plaster at their finest.
- Musee Berbere (Jardin Majorelle), Marrakesh — Berber textiles and jewellery.
- The weaving cooperatives of the Atlas — where the rugs are still made by hand.
The thread we love
A rug that is also a diary. A star that repeats to infinity. A bridal caftan sewn with gold. Strip away the mountain light and the mint tea, and every one of these is a conviction we hold at our own looms — that both the everyday cloth and the wedding cloth deserve to be made beautiful, by hand, with patience. Explore our handwoven Brocade Fabric collection.
Frequently asked questions
What is Morocco most famous for in crafts?
Handwoven Berber rugs, zellij mosaic tilework, the dyed leather of the Fez tanneries, silk passementerie and embroidery, brass lanterns, blue pottery, and the embroidered caftan.
What is a Beni Ourain rug?
A deep-piled handwoven wool rug from the Beni Ourain tribes of the Middle Atlas Mountains, typically cream-coloured with dark geometric diamond patterns, originally made by Berber women for warmth in their own homes.
What is zellij?
Moroccan mosaic tilework of small hand-cut glazed terracotta pieces, fitted into complex star-and-polygon geometric patterns that cover walls, floors and fountains — a hallmark of Islamic architecture shared across the Muslim world.
What is a Moroccan caftan?
A long, flowing robe, often of silk brocade embroidered with gold thread, worn for celebrations. The layered wedding form is called a takchita. The word caftan is shared across the Ottoman, Persian and Mughal worlds.
Sources & further reading
On Berber weaving, zellij, Fez leather and embroidery, and the Moroccan caftan, see the collections of the Dar Batha Museum (Fez), the Musée Berbère (Marrakesh), the Victoria & Albert Museum and the Metropolitan Museum of Art.
More from Khinkhwab Diaries: the crafts of Spain · the crafts of West Africa · the Turkmen carpet · the crafts of Turkey.

