The word itself is a definition: patta, cloth; chitra, picture. Painting on cloth — a tradition of eastern India a thousand years old, in which a length of prepared cotton becomes a canvas, a scripture and, on certain days, a substitute for a god.
✨ Fun fact: Each year at the great Jagannath temple in Puri, the deities are ritually “unwell” and hidden from view for a fortnight. The faithful are given darshan of painted pattachitra images instead. For those days, the cloth is the god.

The cloth becomes a canvas
A Pattachitra begins not with paint but with cloth-craft. Cotton is coated with chalk and gum paste, burnished until it dries to a hard eggshell-like surface. Then colours ground from the earth: white from conch shell, red from mineral hingula, yellow from harital, black from lamp soot, blue from indigo. Flat luminous planes, bounded by the confident black outline that is the signature of the style, then lacquered to protect it.
The chitrakars, and the temple
Pattachitra is the art of the Chitrakars — hereditary painter families who for centuries lived near the Jagannath temple at Puri. The village of Raghurajpur, near Puri, is a living museum of the craft. The subjects: Jagannath and his siblings, Krishna and Radha, the ten avatars, scenes from the epics.
The Bengal scroll — a cloth you sing
Bengal has its own branch. The Patua painters made long vertical scrolls and travelled village to village, slowly unrolling the cloth while singing the story — a performance called pater gaan. The same instinct that fills the pallu of a Baluchari with scenes.

The thread we love
A canvas made from cloth by hand; colours ground from shell and stone; an image so charged it can stand in for a god — Pattachitra reminds us that in India, cloth was never just for wearing. Explore our handwoven Brocade Fabric collection.
Frequently asked questions
What is Pattachitra?
A traditional painting-on-cloth of Odisha and West Bengal, more than a thousand years old and closely tied to the Jagannath temple at Puri.
What is a Bengal pat scroll?
A long cloth scroll painted by Patua artists who unrolled it while singing the depicted story — combining painted cloth, narrative and song.
Sources & further reading
Victoria & Albert Museum; craft village of Raghurajpur; Odisha and Bengal Pattachitra GIs.
More: kalamkari · Madhubani · the Baluchari.

