Some cloths are worn; some are hung; this one is a temple you can carry. A phad is up to thirty feet of painted cloth that holds an entire epic — and a god — and is unrolled and sung through the night by a travelling bard.
✨ Fun fact: A phad is not a picture of a shrine — it is the shrine. When it is finally worn out, it is ceremonially retired by immersion in the holy waters at Pushkar, the way one would respectfully lay a deity to rest.

A god on a scroll
Phad is the sacred scroll-painting of Rajasthan — a long band of handspun khadi cotton, about fifteen feet for the epic of Pabuji and up to thirty for Devnarayan, the whole life of a folk deity painted at once: battles and processions, horses and peacocks, washermen and queens. The composition is not read left to right; the scenes are laid out by the geography of the tale, so a single cloth is at once a map, a comic and a scripture.
The travelling temple
The phad belongs to the Bhopas — priest-singers who carried these scrolls from village to village. At night they would unroll the cloth between two poles: the Bhopa singing the epic and playing the ravanhattha, a spike fiddle, while the Bhopi held up a lamp and lit each scene in turn. The audience did not merely watch a painting. They attended a temple that had walked into their village.
The Joshis, and the making
The phad is the hereditary craft of the Joshi families of Shahpura, Bhilwara. The khadi is primed with a boiled paste of flour and gum, burnished smooth; then mineral and vegetable colours go on in strict order, with the black outlines drawn last. The final stroke — painting the deity’s eyes — is said to consecrate the phad as a living shrine.

The thread we love
A cloth that is a map, a scripture and a theatre; a temple light enough to carry on a bard’s shoulder — the phad shows cloth doing something almost no other material has been trusted to do: to be the sacred. That conviction is the one we weave into every Banarasi. Explore our handwoven Brocade Fabric collection.
Frequently asked questions
What is a phad?
A large horizontal scroll painting on cloth from Rajasthan, depicting the epics of folk deities — chiefly Pabuji and Devnarayan. It functions as a portable temple carried and performed by Bhopa priest-singers.
Who makes phad paintings?
The Joshi families of Shahpura in Bhilwara district, Rajasthan. The making is an act of devotion.
Sources & further reading
National Museum (New Delhi); William Dalrymple, Nine Lives.
More from Khinkhwab Diaries: Pattachitra · pichwai · the Baluchari · kalamkari.

